Completion requirements
If you have an existing online presence for your club, it's critical that it contains accurate and up-to-date information. Once a year (if not more), you should conduct an online audit to make sure your websites (and their logins) are in order.
1. What's an Online Audit?
One evening before a club meeting, a new guest let me know that our website had a calendar feature that wasn't showing any meetings. I realized immediately that if this one guest came despite that information being missing, what about the potential guests who just decided not to show up because they weren't seeing meetings on the calendar?
While having websites and other online resources are wonderful tools for building awareness of your club, gaps in your online presence can cause potential new members to look elsewhere. This can include broken links, wrong meeting dates and times, and failing contact methods. The online audit is an exercise designed to close these gaps by reviewing your online touchpoints for errors, out-of-date info, and how prospects can reach out to you. In this lesson, you'll get checklists and a how-to for conducting this audit.
What Will Be Covered?
In this section we'll cover the most common sites clubs use. This includes, but isn't limited to:
- Toastmasters International
- Easy Speak
- FreeToastHost
- Meetup
- YouTube
If your club has other websites, you can put them on your own list to review.
What Will You Need?
Outside of the expected Internet access, it's highly recommended you do the following:
- Use a password manager like KeePass to save your logins for these sites
- Create bookmarks in your browser for these sites; if your browser supports synchronizing bookmarks across devices (like Mozilla Firefox or Google Chrome), this is a huge help
- Logins (usernames and passwords) or appropriate access for the sites you plan to audit (NOTE: these logins are separate. Your login to TI is different than Easy Speak, and FreeToastHost is different than either of those, etc.)