Section outline
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Many clubs use online resources to promote and provide information about their club, but what if your sites and platforms aren't guiding potential guests to your current meeting place on the right time and day? By performing the online audit, you'll uncover trouble spots you may not know you have in your digital presence.
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If you have an existing online presence for your club, it's critical that it contains accurate and up-to-date information. Once a year (if not more), you should conduct an online audit to make sure your websites (and their logins) are in order.
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The RDG program recommends you use FreeToastHost (FTH) as your marketing site. This site should provide up-to-date information about your club, accurate dates and times for your next meeting, and clear directions for how to get to your location.
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The RDG program recommends using Easy Speak as your member site. However, for the occasional prospect or guest who visits your site, as well as newer members who may use it as a reference, there are some important items to audit.
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In this last part of the online audit, you'll review all of your other sites.
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