Topic outline
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If you got the word out about your club to everyone in your area, but your meetings were disorganized, your leadership confused, and your members not enthusiastic, would any potential guests really want to become members? Can guests even get the information they need to find your club and try it? This course will help you identify gaps in how your club serves guests and members and develop action plans to close them. You'll get the tools to review, research, reload, and restructure your club.
Part one of the Marketing the RDG Club series.
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Post your questions, comments, feedback, and so on here. NOTE: Requires registration and login.
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In this section, you'll be introduced to what this course is all about, and what it can do for you and your club.
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If your club is hurting, what are some first steps you can take to "stabilize the patient", so to speak? This section will cover some simple steps and checks you can do to start capturing leads, improve your meetings, and more.
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If your club is hurting, you'll want to start with some steps to stabilize the proverbial patient. In First Aid, you'll check some basic elements of your club to make sure you're doing them right.
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Many clubs use online resources to promote and provide information about their club, but what if your sites and platforms aren't guiding potential guests to your current meeting place on the right time and day? By performing the online audit, you'll uncover trouble spots you may not know you have in your digital presence.
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If you have an existing online presence for your club, it's critical that it contains accurate and up-to-date information. Once a year (if not more), you should conduct an online audit to make sure your websites (and their logins) are in order.
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The RDG program recommends you use FreeToastHost (FTH) as your marketing site. This site should provide up-to-date information about your club, accurate dates and times for your next meeting, and clear directions for how to get to your location.
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The RDG program recommends using Easy Speak as your member site. However, for the occasional prospect or guest who visits your site, as well as newer members who may use it as a reference, there are some important items to audit.
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In this last part of the online audit, you'll review all of your other sites.
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Moments of Truth is a program produced by Toastmasters designed to improve a number of aspects common to most clubs. How do you use it effectively and make sure the changes that are proposed get carried out? This set of lessons will cover what to look for, some suggested solutions, and how to plan and execute changes.
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"Moments of Truth" might sound like some crime-drama, but it's actually a very effective tool for improving your club's condition in several key areas. In this lesson, you'll learn what it is, why you should use it, and how to use it for maximum effectiveness.
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When a prospect first makes contact with your club, what experience do they have? Your club may already be offering a friendly, positive experience, so how do you expand beyond that? This lesson will help you improve your prospects' and guests' first experience with your club, so it becomes more likely that they'll become members.
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After a guest becomes a new member, the next thirty days are critical to their success or failure within the Toastmasters program. An essential part of that is a quality new member orientation process. A good NMO will get a member familiarized with the basics of Toastmasters without overloading them with information. Find out how to do it in this lesson.
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Do people in your club get along? Are your meetings lively and varied? Do you have good communication? This Moment of Truth will test that.
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Are your meetings timely, educational, entertaining, challenging, and organized? This lesson will help you shore up your meetings.
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If your meetings are only turning out five or six people, it can be pretty demoralizing. This entire program is designed to get and retain members, so find out what you need to watch for here.
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When club members complete milestones in the educational program for your club, do they receive kudos from you to help keep them motivated? That's what this MoT measures.
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Beyond what's already been covered, what else can help get your club ready for a series of marketing campaigns? This section will give you tools and techniques to identify other gaps, and give you ideas to improve your club's condition.
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While Moments of Truth is a great program, there are some items that either need additional focus, or fall outside its purview. Club rehab will implement these gaps as well as help you construct a plan to guide you through the process of recovering your club.
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Now that you've worked on several fundamentals, what's next? Your club may have its mechanics down, but if the underlying attitudes in your club are bad, you'll find yourself back where you started. This lesson will provide help in fixing said attitudes.
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In this section we'll put the tools together to help you make plans for rescuing and repairing your club, now and in the future.
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It's time to put everything from this course into a plan you can use, and assign tasks. This lesson will help you develop an immediate action plan to get things moving.
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It's time to put everything from this course into a plan you can use, and assign tasks. This lesson will focus on your longer-term planning.
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Take aways, credits, what's next, and more.
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Giving credit to people I've learned from, borrowed resources from, as well as asking for your help.
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