1. Six Members

In April of 2009, renewals for one of my clubs had just been turned in. Checking online, the officers (including myself) realized that we only had a grand total of...six members. We immediately knew we were in do or die mode, and if we didn't turn things around, our club of fifteen plus years was going to fold. 

We decided it was worth rescuing the club from that fate. We didn't want to be small anymore. We were tired of having to double or triple up on roles. We were tired of having the same people be officers over and over. We hated having the same people take the same roles over and over. To get out from that stress, we set what James Collins and Jerry Porras called in their book Good to Great a BHAG, or a "Big Hairy Audacious Goal": 20 members by the end of June. 

Using just some of the methods you'll learn in this course and in the RDG Marketing course, we did it! ...just a week late. At our first meeting in July, we registered member #20, effectively raising membership 333% in just three months. As people were trained, we started enjoying all the benefits a strong club enjoys: diverse speeches, more people to cover the roles, new blood for officer ranks, and much less multi-tasking. You can do it to, and with what I've learned over the years, do it even better.