Club Rehab

2. Guest Process Review & Checklist

Early in my Toastmasters career, I took over for a VP of Membership that had to leave the club. I was still fairly new to Toastmasters, but I noticed that while the club had a guestbook, it wasn't being used to follow up with guests to ask them to come back. Once that was started, we started seeing many more guests come back and join.

What are you doing to get guests to come back and join? These simple checks can make big differences in your guest to member conversion rates.

• Do you have a guest kit you can hand out?
• Are guests introduced in the opening of your meeting and asked for their feedback at the end?
• Do members talk to guests before and after the meeting?
• Do members sit with guests to help answer questions?
• Are you collecting guest contact information in a guestbook or (mini-)surveys?
• Are you following up with new guests within 36 hours?
• Do you mail your guests (and ex-members) 3-4 days ahead of your meeting to remind them to come back?
• Does your club have an easy way for prospects, guests, and ex-members to contact you?