The Online Audit - District, Other Sites, & Conclusion

2.1. Social Media Sites

Many clubs are advised to have a social media presence in order to promote themselves, but the advice doesn't go into who will maintain it, what to post, and what your strategy with it should be. Later courses will address some of the latter items here, but for the purposes of the online audit, you should first build a list (a bookmarks folder works fine) of platforms your club is involved with, who has access to administer them, then review each in turn.

If your club has a Facebook presence, you should check it for accuracy (especially the when and where of your meeting), as well as how up-to-date it is. If you have public-facing content, updating it after meetings (at the most, once a month) needs to be handled by someone, likely on the PR committee. You'll also need a strategy for continuing to update it after new officers are elected.

Another consideration you should have is "who is going to maintain the Facebook presence?" If no one is going to take pictures and post updates regularly, it can give the impression that the club is dead, and you may be better off deleting it.

The RDG Marketing plan strongly advises you to have a Meetup group because it's a powerful way to find people in your area interested in personal development. However, if your meeting locations, times, or days are wrong, or no one is answering questions and greeting new members in the group, you need to either assign someone to fix it (they will need the correct access rights) or consider canceling your subscription. Again, non-engagement can be seen as a sign the club isn't active.

Much of the same applies to Twitter and YouTube. The former needs more frequent updates and maintenance to gain followers and post content, the latter somewhat less so. 

In short, you're going to want to audit the following for any social media site:

• What platforms are we using?
• Who has the rights to make changes to the group?
• Who has the rights to post content?
• Who is updating the site/creating content and communicating with prospects?
• How often is this being done, and is it enough?
• How will hand offs from old to new officers be handled?