The Online Audit - FreeToastHost

1.2. Basic Settings

The Basic Settings tab contains some simple, but important, elements for your Marketing Site. This includes club name, description of the club, keywords (for search engines), your website alias or custom website domain, and assorted other settings.

For name, you want the full name of the club. Description is a good place to list a short description of your club, including meeting schedule and location, and will appear in online search results. A sample appears in the above, and here's another:

Are you dreaming of becoming an in-demand speaker? Superstar Toastmasters is dedicated to building up novice speakers into world-class platform experts. We meet on Saturdays from 3:00pm to 4:30pm at the Plaza Conference Center. Come join us for an afternoon of building your skills!

Alias and Custom Domain are something that will be discussed later in Marketing the RDG Club when you build your home base. For now, if there are already settings there, it's not likely you want to change them. Just know that registering a custom domain is highly encouraged, and something that will be covered in future lessons.

Other settings on the Basic Settings tab should be reviewed to make sure they're set correctly. You should also use the Registrar Info field to put in the name, domain, and username (not the password) for your domain registrar, should you have one. Also include the expiration date for your domain(s).

When you're done, select Save, then move on to the next tab: Appearance.