MoT #5: Membership Strength

3. What Factors Should You Watch For?

Toastmasters International recommends the following standards:

• Maintain a minimum of 20 or more members. 
  
• As noted, this should be a minimum goal. The RDG marketing program is meant to help your club reach into the 30s.
• Work to retain members. 
• This is usually a side-effect of other actions. 
• Actively promote your club in the community or within the sponsoring organization. 
• How to do this will be covered in RDG Marketing.
• Continually plan varied and exciting club meetings.
• This is covered more in MoT #4.  
• Recognize Toastmasters who sponsor new members. 
• Not enough clubs do this; usually because it's not remembered. An easy way to facilitate this is to make sure the sponsor information on new member applications gives sponsors proper credit; after sponsoring a certain amount of members, they'll get an award.
• Participate regularly in membership-building programs.
  
• Once you have a year-round marketing plan and execute on it, this will automatically be satisfied.